Blog

When the People Who Are Meant to Develop Young Athletes Become Part of Their Story

Developing the Athlete Beyond the Game: Why Every Young Athlete Needs a Brand Strategy

More Than the Game: Why Your Young Athlete Needs an Off-Field Plan

The Athlete Who Knew What She Wanted to Say

Tonight, I attended a Best & Fairest awards night.

There were some incredibly talented young athletes in the room. They had worked hard all season, represented their clubs, supported their teammates and earned their place on that stage.

And then came the speeches.

One by one, young athletes were presented with their awards and asked to say a few words.

And something really struck me.

Most of them were tongue-tied.

Watching the Brownlow tonight, I was reminded that being an athlete is about so much more than what happens on the field.

The Jim Stynes Community Leadership Award is one of those moments that makes you stop and think.

Watching these young athletes speak about the opportunities they’ve been given — but, more importantly, how they are using those opportunities to give back to their communities — is genuinely inspiring.

A bad day on the field doesn’t have to become a bad story online.

Every young athlete has them.

The game where nothing goes right.
The missed opportunity.
The loss.
The lack of minutes.
The mistake they can’t stop thinking about.

And as parents, our instinct is often to jump in and make it better.

Join Our Newsletter

Full Name

Email

I’m excited to support the Athlete Brand Academy—a powerful program designed to help coaches & parents guide young athletes through the demanding world of sports performance.

Grant WallaceNBL1 Coach

I’ve read through the Athlete Brand Academy program and can see huge benefits that would be gained by both businesses and sponsored riders.

Peta ElstrekCEO

What Kym Cheeseman has been able to do is to harness and collate all that knowledge and experience to build the most effective, efficient and necessary framework of education for the athlete and their parents in what is required to be a top-tier athlete in the eyes of agents, sponsors and professional sports organisations.

Dave Diggle Founder, Smart Mind Human Performance