About
Us
Helping Young Athletes Build a Future Beyond Their Sport
Talent opens doors. Your reputation keeps them open.
Athlete Brand Academy equips young athletes and their parents with the knowledge, confidence and practical skills to navigate the business side of sport—from personal branding and social media to sponsorships and commercial opportunities—so they can create opportunities on and off the field.
Build your brand. Protect your reputation. Create more opportunities.
About Us
Nobody Teaches Athletes the Business Side of Sport. We Do.
Young athletes spend years perfecting their performance.
They have coaches to improve their skills, trainers to build their strength and mentors to help them compete.
But when it comes to building a personal brand, managing social media, attracting sponsors or representing themselves professionally, most families are left to figure it out on their own.
That’s where Athlete Brand Academy comes in.
We help parents of young athletes aged 15–20, confidently navigate the world beyond competition, giving them the knowledge, tools and confidence to make smart decisions that can shape their sporting future.
Our Story
Athlete Brand Academy began with one simple conversation.
I was speaking with the family of an Olympic equestrian athlete who had built incredible relationships with commercial partners. Curious, I asked how they had learned to manage the off-field side of their sporting career.
Their answer was simple.
“Trial and error. Nobody teaches you. You just make mistakes along the way.”
That moment stuck with me.
Why should families have to learn through expensive mistakes when they could learn from people who’ve already walked the path?
Athlete Brand Academy was created so the next generation of athletes don’t have to figure it out alone.
Our Mission
Sport has changed.
Today, recruiters, colleges, sponsors and professional clubs often discover athletes online before they ever see them compete.
Your digital presence, reputation and professionalism matter.
Our mission is simple:
To help parents and their young athletes build opportunities beyond their performance by teaching them how to create a professional personal brand, use social media responsibly, understand sponsorship and represent themselves with confidence.
Because success today is about more than talent alone.
Meet Kym Cheeseman
I’ve spent more than 25 years working in marketing, sponsorship and partnerships, much of it within the sporting industry.
I love sport.
I love marketing.
Bringing those two passions together to help young athletes is exactly where I believe I can make the biggest difference.
I’ve seen talented athletes miss opportunities because they weren’t prepared for the business side of sport. I’ve also seen parents trying to navigate sponsorships, social media and athlete branding without the guidance they deserve.
I believe every young athlete should have the opportunity to create value from the sport they love.
Not through shortcuts or unrealistic promises, but by building a genuine reputation, developing professional habits and understanding how to represent themselves and their values.
Athlete Brand Academy exists to help families do exactly that—safely, ethically and with confidence.
Because your brand is already telling your story.
Let’s make sure it’s telling the right one.