Blog - Athlete Brand Academy

Watching the Brownlow tonight, I was reminded that being an athlete is about so much more than what happens on the field.

The Jim Stynes Community Leadership Award is one of those moments that makes you stop and think.

Watching these young athletes speak about the opportunities they’ve been given — but, more importantly, how they are using those opportunities to give back to their communities — is genuinely inspiring.

Beyond the Game – Week 10

Over the past nine weeks, we’ve talked about a lot of things.

Personal brand.

Social media.

Communication.

Relationships.

Giving back.

Sponsorship.

Storytelling.

Media.

Beyond the Game – Week 9

When the Microphone Comes Out: Why Media Skills Matter for Every Young Athlete

Imagine this.

Your young athlete has just played an incredible game.

A journalist approaches.

A camera turns on.

A microphone is placed in front of them.

And they hear…

Beyond the Game – Week 8

Your Story Matters: Why Every Young Athlete Needs to Know How to Tell It

If someone asked your young athlete:

“Tell me about yourself.”

Beyond the Game – Week 7

For many young athletes and their parents, the word sponsorship creates an immediate reaction.

Watching the Brownlow tonight, I was reminded that being an athlete is about so much more than what happens on the field.

A bad day on the field doesn’t have to become a bad story online.

Beyond the Game – Week 10

Beyond the Game – Week 9

Beyond the Game – Week 8

Beyond the Game – Week 7