With over 25 years of experience in marketing — much of it within the sports industry — we recognized a critical gap: young athletes are often expected to have the same confidence and savvy off the field as they do on it. The reality is, many need guidance to build a strong, marketable profile.

At Athlete Brand Academy, we specialize in bridging that gap. We provide education, support, and a sounding board for parents of athletes aged 15 to 20, helping families navigate the complex world of athlete marketing. Our programs are designed to equip young athletes and their parents with the knowledge and tools needed to confidently manage their brand, stay ahead of industry trends, and attract attention from local and international teams.

In today’s world, where colleges and scouts increasingly discover talent through social media, making a powerful first impression has never been more important. We’re here to help you and your athlete stand out off the field — safely, ethically, and effectively — setting the stage for lasting success.